Endless possibilities with less drinking & less harm
Every New Zealander, now and into the future, will benefit by our country drinking less. Given that alcohol cuts across so many issues that we all care deeply out, everything will start to improve when we take action on alcohol harm. As a country, we can uncap our potential. The most effective way to encourage New Zealanders to drink less is to raise the price of alcohol. This strategy is especially important to address the increasing affordability of alcohol in our country. Higher prices, less harm.