Welcome. You are here because you want a brighter, fairer future for all of Aotearoa New Zealand.
Uncap our potential is a campaign that calls on New Zealanders to truly imagine our country with less alcohol harm. We believe the possibilities for our country are endless. Everything we care about will start to improve. With less alcohol harm, we can improve our mental wellbeing, reduce suicide, have safer roads and communities, less family harm, and improve our physical health (e.g. fewer injuries and cancers). We can open up space to enable genuine connection, conversations, trust and creativity.
We can uncap our potential as a nation by taking action on alcohol harm. This website shares the dreams of New Zealanders wanting less alcohol harm. It invites you to share yours.