We have a big, bold, ambitious goal - less alcohol harm in our homes, streets & communities.

Can you help us get there?


Everything we care deeply about will start to improve when we reduce alcohol harm.

With less alcohol harm, we can: improve our mental wellbeing, reduce suicide and family harm, have safer roads and communities, improve our physical health (e.g. fewer injuries and cancers) and lift employment and productivity.

We can also open up space to enable genuine conversations, trust and creativity.

As a country, we can uncap our potential.

Endless benefits with less alcohol harm.

Safer roads

Fewer cancers

Safer communities

Better health


Happier families

Real connections

Happier children

New Zealanders sharing their dreams

New Zealanders working at the forefront of alcohol harm have shared their vision of a future with less harm. They dream of a happier, more connected and safer place for our children and families.


Small change — big difference

Research shows that one of the most effective ways of reducing alcohol harm is by slightly increasing the price of alcohol.

This would just be a small price increase but will make a BIG difference to the wellbeing of our communities!

Take Action Now

It's time something was done.

Take Action.

Alcohol harm affects us all. It's time to turn this around with strong, effective policies that put people ahead of the alcohol industry's profits.

Sign the Charter


To help every New Zealander get to where they want to go in life, we urgently need to reduce alcohol harm. One of the best ways to reduce harm is to increase the price of alcohol. Less alcohol being drunk, less harm to the drinker and to others.

Please show your support by signing the Price Charter, which includes a number of recommendations that are shown in research to reduce alcohol harm. You can sign up as an individual or as an organisation.


Learn more about the Charter

Catch our progress on Instagram

Want to learn more? Check out this report

This report examines the current context of drinking in New Zealand and showcases the road to a healthier, fairer society via effective alcohol pricing policies.


Download This Report