The media is an important channel to highlight your concerns and advocacy for action. You may wish to:
- Write letters to the editor
- Post a comment on a media site
- Write an article that links local alcohol harm with the need to take action
- Respond to another comment or letter
Stay in contact with us. We will develop talking points and media templates at different points of time. Watch this space!
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TIP Journalists will often have social media accounts and email addresses – you can contact them to pitch your story |
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TIP Newspapers and online media will usually provide an address for the editor. They sometimes have instructions for letters such as word limits, no attachments, etc |
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TIP Short and snappy is the key to getting a letter published. Direct attacks are unlikely to be published, so keep it constructive and solutions focussed. Read relevant news articles and get some ideas from these |
 LETTER TO THE EDITOR TEMPLATE |
MEDIA RELEASE TEMPLATE |
Engage with social media
Increasingly, many people get their news, knowledge and information through their mobile devices. Readers often want personalised information and stories, with visual content (short videos are popular). As such, it is useful to have an online presence and make use of the power of different social media, including Facebook, Instagram, Snapchat and Twitter. Social media can also provide an interactive platform to engage with users and more extensive networks by means of posts that they like and share. The following table summarises the functions and audience types of key social media. Most social media allow you to share information with everyone (public) or subscribed members (private).
Share our videos, social media tiles, or infographics
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USEFUL GUIDANCE ON SOCIAL MEDIA This includes how to be proactive and how to handle negative comments or feedback. |
